ADVERTISERS > Audience
Drivers enjoy PumpTop TV's mix of news-related programming and they actively seek information and entertainment to pass their time fueling at the pump.
Seventy percent (70%) of U.S. consumers visit a gas station an average of 1.5 times per week and spend an average of six minutes there each visit.
Some key metrics about gas station consumers:
- 76% own their own home
- 53% have a post-secondary education level
- 66.2% are principal wage earners
- 56% are employed full-time
- 52% live in households that earn $50,000+ per year
- 43% have children under the age of 18
- Over 70% are between the ages of 25 and 54
PumpTop TV reaches Adult Consumers like no other medium. Below is a breakdown of PumpTop TV's audience by age group*:
| Percent of | |
| Age Group | PumpTop TV Audience |
*Source: Kent Market Data